International Business
Course Code: BBA 322
Credit Hour: 3
Course Group: Core Courses
Introduction to International Business and its Global Linkages: Definition- Globalization and International Business-The Need for International Business-Entry Modes/Collaborative Strategies of International Business - External Influences on International Business: The Political and Legal Environments, The Economic Environment.
The Cultural Context of International Business: The Meanings and Dimensions of Culture-Managing Across Culture-Organizational Cultures and Diversity.
International Trade Theory: Mercantilism-Absolute Advantage-Comparative Advantage-Some Assumptions and Limitations of the Theories of Specialization- Heckscher-Ohlin Theory- The Product Life Cycle Theory- New Trade Theory- National Competitive Advantage: Porter’s Diamond.
The Global Trade and Investment Environment: The Political Economy of International Trade-Foreign Direct Investment-The Political Economy of Foreign Direct Investment-Regional Economic Integration and Cooperative Agreements: the European Union, North American Free Trade Agreement-Regional Economic Groups in Latin America, Asia and Africa-Commodity Agreements.
World Financial Environment: Global Foreign Exchange and Capital Markets- The International Monetary SystemMeaning and Reasons for Forming International Financial Institutions such as G-8, G-77, Asian Development Bank, World Bank, IMF, Islamic Development Bank etc.
Cross-Cultural Communication and Negotiation: The Overall Communication Process-Communication FlowsCommunication Barriers- Achieving Communication Effectiveness-Managing Cross Cultural Negotiations Government versus Company Strength in Negotiations.
The Strategy and Structure of International Business: The Strategy of International Business-The Organization of International Business.
Export and Import Strategies: Export Strategy-Import Strategy-The Export Process-Third Party Intermediaries Export Financing-Counter Trade.
The Operational Issues Surrounding International Business: Marketing Globally-Global Manufacturing and Supply-Chain Management-International Accounting Issues-The Multinational Finance Function-Global HRM.
Export Processing Zone in Bangladesh: Bangladesh Export Processing Zone Authority (BEPZA) - Reason for setting EPZ in Bangladesh- Performance of the EPZ in Bangladesh.
Text Book:
Joha D. Denials, Lee H. Radebaugh, Daniel P. Sullivan (2006), International Business (11/e), McGraw-Hill Higher Education.
Reference Books:
Charles W. L. Hill (2007), International Business: Competing in the Global Marketplace (6/e) McGraw-Hill Higher Education.
Richard M. Hodgetts, Fred Luthans, and Jonathan P. Doh, International Management: Culture, Strategy, and Behavior, (6/e), Tata McGraw-Hill Publishing Company, New Delhi.
Helen Deresky, International Management: Managing Across Borders and Cultures, (4/e), Prentice-Hall of of India Pvt. Ltd. New Delhi.
Czinkota, Ronkainen, Moffett, International Business, (7/e), South Western: Cengage Learning
Charles W. L. Hill (2008), Global Business Today, (5/e), McGraw-Hill Higher Education.
Ricky W. Griffin, International Business: A Managerial Perspective, (Latest edition), Addision - Wesly Publishing Co. New York, USA.