E-Commerce
Course Code: MIS 325
Credit Hour: 3
Course Group: Specialization Course: Management Information System
Introduction to E-commerce: Electronic commerce and electronic business - categories of electronic commerce - business models, revenue models, and business processes - Economic forces and electronic commerce - identifying electronic commerce opportunities.
Technology Infrastructure: the internet and the world wide web: the internet and the world wide web, Packet - switched networks, Internet protocols, Markup languages and the web, intranets and extranets, Internet connection options, internet2 and the semantic web. E-Commerce Security and Payment.
Selling on the web: revenue models and building a web presence: revenue models, Revenue models in transition, Revenue strategy issues, creating an effective web presence, web site usability, Connecting with customers.
Marketing on the web: web marketing strategies - Communicating with different market segments - beyond market segmentation: customer behavior and relationship intensity - advertising on the web - Email marketing - technology enabled customer relationship management - creating and maintaining brands on the web - Search engine positioning and domain names.
Business-to-business online strategies: Purchasing, logistics, and support activities - Electronic data interchange - Supply chain management using internet technologies - electronic marketplaces and portals.
Electronic commerce security: online security issues overview - security for client computers - Communication channel security - security for server computers - organizations that promote computer security.
Electronic commerce software: web hosting alternatives - basic functions of electronic commerce software - advanced functions of electronic commerce software - electronic commerce software for small and midsize companies - electronic commerce software for midsize to large business - electronic commerce software for large business.
Recommended Books:
Kenneth C. Laudon, Carol Traver, E-Commerce: Business, Technology, Society